A huge cosmetics industry feeds our pursuit of acquiring younger, more attractive, shinier versions of ourselves. But are we wasting thousands of pounds on products we don’t need and that don’t actually work? This fascinating investigation is packed with revealing facts about the pseudo-science behind creams and potions that claim to fight the ageing process. With scientific-sounding terms bandied about in adverts and on packaging, it’s no wonder consumers get confused. Independent experts help weed out the real deals from the duds in the search for the holy grail of personal grooming – the products that objectively improve how we look.